Logotype & company name
The logo is an important component of a look. It boldly and clearly encapsulates the basic idea behind and positioning of the “Wer liefert was” brand and forms the basis of all further design elements.
The “Wer liefert was” wordmark is written within the logo and in continuous text without a question mark. The question mark is, however, retained in the company name, which remains Wer liefert was? GmbH. The “Wer liefert was” logo is also used for the registration of the trademark in the context of trademark protection.
Trademark protection area
A well-defined protection zone clearly positions the trademark and emphasizes its value. No other elements, such as writing or third-party logos, may be placed in the protection area.
Position in the print layout
In the print layout, the “Wer liefert was” logo is always placed in the bottom right-hand corner.
The distance of the logo to the right-hand and bottom edges must always be greater than the green square in the logo.
In exceptional cases, other logo positions are possible.
Print area 100%
Print area 80% = minimum size
To guarantee the best possible visibility of the trademark in all media, its size in print may not be less than 28 mm.
Formats and use
The use of various file formats and color versions is shown here using the example of the basic logo..
Special color, 2 c (Pantone shades)
Letterhead, business cards
Online ads, website, PPT
Negative outline logo, bicolor
Outline logo, black
Postage meter, engravings
Brochures such as media brochure, print ads
Fax, job ads
Negative outline logo, white
There are three variants of the logo with the appropriate domain addition for clearly defined use in Germany, Switzerland and Austria. The basic logo is used if it is not possible to use the domain addition.
“DE” is the domain code for Germany
“AT” is the domain code for Austria
“CH” is the domain code for Switzerland