Logotype and company name

Download basic logo

Logotype & company name

The logo is an important component of a look. It boldly and clearly encapsulates the basic idea behind and positioning of the “Wer liefert was” brand and forms the basis of all further design elements.

The “Wer liefert was” wordmark is written within the logo and in continuous text without a question mark. The question mark is, however, retained in the company name, which remains Wer liefert was? GmbH. The “Wer liefert was” logo is also used for the registration of the trademark in the context of trademark protection.

logopanel

Logotype

wordmark

Wordmark

Trademark protection area

A well-defined protection zone clearly positions the trademark and emphasizes its value. No other elements, such as writing or third-party logos, may be placed in the protection area.

logoclearspace

Position in the print layout

In the print layout, the “Wer liefert was” logo is always placed in the bottom right-hand corner.
The distance of the logo to the right-hand and bottom edges must always be greater than the green square in the logo.
In exceptional cases, other logo positions are possible.

logo-position

Size definition

logo_100

Print area 100%

logo_80

Print area 80% = minimum size
To guarantee the best possible visibility of the trademark in all media, its size in print may not be less than 28 mm.

logo_online-size

Digital media

Formats and use

The use of various file formats and color versions is shown here using the example of the basic logo..

logopanel

Special color, 2 c (Pantone shades)
Letterhead, business cards

logopanel

RGB
Online ads, website, PPT

logooutlinecolour

Negative outline logo, bicolor
(Car graphics)

logooutlineblack

Outline logo, black
Postage meter, engravings

logopanel

CMYK, 4c
Brochures such as media brochure, print ads

logobw

Black-and-white logo
Fax, job ads

logooutlinewhite

Negative outline logo, white
Screenprint

Domain addition

There are three variants of the logo with the appropriate domain addition for clearly defined use in Germany, Switzerland and Austria. The basic logo is used if it is not possible to use the domain addition.

logodomain_de

“DE” is the domain code for Germany

logodomain_at

“AT” is the domain code for Austria

logodomain_ch

“CH” is the domain code for Switzerland